We just added some new items to the SOG website. Bluto (Red) and Stingray (Stingray).

There is now a Red handle version of the Bluto.  This is a limited edition of only 250 pieces.  It is in stock right now and shipping.

Second is a very special knife, the Stingray with Stingray hide inlay.  We refer to this model as the Stingray Stingray.  It just sort of makes sense and was a slam dunk for us.  This is also a limited edition of 500 pieces and is shipping now.

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Our first customer appreciation days was a success. There were tons of great customers that came out despite the overcast weather on Friday (August 21st). Saturday (August 22nd) turned out to be a beautiful NW day and we have an even better turnout. There were tons of great deals to be had and several people got their holiday shopping done. In case you missed it here are some photos from the event.

Amber and Carly working the tent

Congratulations to Mike Keehn on winning a Tomahawk and a SOG sweatshirt!

Great Deals!

For even more photos check out the live coverage of the event.  More winners listed from the event.

Just got word that one of our knives was featured on the HBO show Entourage this weekend. I have a screen capture of the scene with the SOG Tigershark Elite.

In the scene Vince and Turtle are at a local gun shop looking for a gun to protect themselves from a burglar that broke in their house the night before.  They were disappointed to find out that there is 10 day waiting period. As they needed something to protect themselves now.

At that point the guy behind the counter asks “Do you like knives?” and pulls out the Tigershark Elite.

Update:  We got a clip of the scene.  Check it out below.

Here at our Customer Appreciation Tent Event, we’re giving away prizes every hour- check back to see some of our lucky winners, and the prizes they won!

Congratulations to Ed Fox (center) on winning a Trident Monogram!

Congratulations to Bill Burkheimer on winning a SOG sweatshirt and an Aegis knife!

Congratulations to Mike Keehn on winning a Tomahawk and a SOG sweatshirt!

Despite the overcast weather, customers are flocking to the SOG Customer Appreciation Tent Event for screaming deals! 25-50% Stock, and knife sharpening right before your eyes. Also plenty of popcorn and face painting for the kids! This event will continue until 5:00PM today, August 21st, and between 11:00AM and 5:00PM tomorrow, Saturday August 22nd. Come on down!

Q&A:
1) What is your name and job title?
I am the owner of a R&D Investment company called Trend Ventures. We take the ideas my brother and I come up with, build them into companies, and then sell them off.

2) How did you get started in adventure running?
Last summer (2008) I became very sick and my doctors thought I might have MS. While we are still unsure whether I have it or not it forced me to examine my life a little more closely. During the time I was sick I read an article in which the author posed the question “What would you do if you where not afraid?”. For me this was a major life changing moment. I realized that I was very afraid of many things and these “fears” had caused me to live a “safe” life. I vowed then and there to never live with fear again and decided to put my body, mind, and spirit through the hardest ordeals I could find so that others could see that a life without fear is possible. Hence I chose the hardest series of running races I could find, 250 kilometer self sufficient running races across deserts.

3) What are the challenges involved?
There are numerous challenges I face training and competing for these races. The first is the toll it takes on my body. I have lost numerous toenails in training, have to ice my knees & ankles most every night and am constantly tired. Second is the time challenge. I am working on launching 2 new companies and have to squeeze 3-4 hrs a day of training in. Thirdly is getting used to running with the weight of a backpack on. My pack, with out water, weighs 20 lbs., that is the same as 5 yellow page phone books.

4) What are some of the rewards?
The rewards of pursing these races are that I have learned that my body, mind and spirit like to lie to me. There is many times I want to stop because I hurt, or the distance seems to far, or the idea of running 145 miles across a desert is just unattainable. I think these doubts creep up in everyone but I have learned that most fears in life are not real, they are illusions created by ourselves and others to protect us and that I can do just about anything by ignoring the protective lies I, and others, like to tell me.

5) What’s the most surprising thing you’ve learned from adventure running?
The older you are the more likely you will compete in these races. For some reason young (20-30 year old) do not run these races. Also it is very much an individual’s sport, which allows you a ton of time to be alone and think through your life.

6) What is “I AM NOT AFRAID’s” mission? How did it get started and what are your goals for it in the future?
I created IANA (I Am Not Afraid) last year as a web site that will showcase the great feats ANYONE can do if they can only not be afraid. The idea is still in development but we are planning on launching it over the fall of 2009. Right now I am working on a series of presentations for kids, teens, and adults on the philosophy of living without fear and how your dreams are all within your reach.

7) It seems you have had such a varied career thus far. What did you learn from all of these jobs, and what would you consider to be the highlight?
Here is the list so far: student, soldier, medic, salesperson, painter, artist, inline skating instructor, lab assistant, web developer, technology architect, inventor, marketer, investor, and now semi-pro runner. This is just what I remember. I think having had so many different careers has taught me that it is ok to change your mind at any time and pursue the career that makes you happy. I am only 39 and will switch careers another dozen times. The fear of starting anew does not scare me; in fact I love the varied life it allows me to lead.

8) What is your current job description?
Inventor and problem fixer. Legally I am the CEO and Founder of Trend Ventures and Odojo (a social media tools company).

9) What are your personal goals for the future?
To be happy and live a life without fear. Everything else is easy if I master these 2.

My professional Bio:
Mike Stemple – CEO/Founder Trend VEntures & Odojo
With more than 15 years in high-tech and entrepreneurial environments, Mike brings unmatched executive level experience in technology and growth-stage companies to Odojo. Prior to joining the firm, Mike served as Founder and CEO of TapSlide, a publicly traded company developing mobile applications for the Apple iPhone, Google Android, and Symbian mobile platforms. While at TapSlide Mike was instrumental in all aspects of the company from investor relations, fund raising, to new product creation and development. Previous to TapSlide Mike served as Founder and President of SkinIt, Original Wraps, and Bottle Wraps Inc. where he formed the initial infrastructure; developed the products and manufacturing processes; oversaw the release of numerous products into the automotive, consumer electronic, and outdoor retail/wholesale channels; established a management team and raised the necessary venture capital. After leading SkinIt Inc. through two years of revenue growth and international expansion, Mike navigated the successful sale of the company to Global Wireless Entertainment, Inc., a leading provider of brand management services. Mike’s background also includes serving as Founder, Chairman and CEO of nReach Inc. which was purchased by SmartServ, Inc., (OTC: SSRV) a leading provider of Mobile Virtual Network Operator (MVNO) infrastructure services and TRIPDA/ Nomad Labs Inc., a developer wireless technologies for the retail market. Mike is a Colorado native, a graduate of Metropolitan State College with a B.A. Degree in Biology/Chemistry, and a veteran of the United States Army Medical Corp.

Here is some of the multimedia from my latest race:
Race Pack

Atacama Crossing 2009 Photos

Atacama Crossing 2009 Website

Atacama Crossing 2009 Highlight Reel

Atacama Crossing 2009 Injury Photos (Caution!)

My personal blog on running:

My GPS Track for The Atacama Crossing

Here is what my last race “The Atacama Crossing” entailed:

• The Atacama Crossing has been voted by Time Magazine as one of the most difficult endurance races on the planet.
• The Atacama Crossing is a six-day, 250-kilometer footrace. Each individual must also carry his or her own gear, food and clothing in a backpack. The only assistance provided is water (plenty), tents and medical assistance. The average backpack weighs about 20 pounds (9 kilos).
• The Atacama Crossing is part of the 4 Deserts, a unique worldwide endurance series. There is no other event series like it in the world.
• The Atacama Desert is 15 million years old and 50 times more arid than California’s Death Valley
• Some of the oldest mummies found on earth come from the Atacama, dating as far back as 9000 years.
• Atacama Crossing (Chile) 2009 competitors, volunteer and staff will consume more than 7,000 liters of water over seven days.
• The entire race will be held at least one mile (1600m) above sea level and cover the distance required to make a horizontal crossing of the country of Chile (250 kilometers).
• The day time temperatures expected are 32 Celsius (90 Fahrenheit) while night time temperatures may drop to 16 Celsius (61 Fahrenheit) or lower.
• The Atacama Desert has the most lunar-like landscape on Earth and is frequently used by NASA to test its Mars rover vehicles.

My upcoming race in October in Egypt:

• The Sahara Race is part of the 4 Deserts, named by TIME magazine as one of the Top 10 Endurance Competitons in the world
• The Sahara Race is a six-day, 250-kilometer footrace. Each individual must also carry his or her own gear, food and clothing in a backpack. The only assistance provided is water (plenty), tents and medical assistance. The average backpack weighs about 20 pounds (9 kilos).
• The Sahara Desert is the largest non-polar desert in the world
• The Western Desert of Egypt, a part of the Sahara Desert, covers a total area of 2.8 million sq km and is bordered by Libya in the west, Sudan in the south and the Mediterranean in the north
• There are only five isolated oasis in this vast expanse of the Western Desert
• Farafra Oasis is the smallest oasis in the Western Desert
• The largest excavation of mummies was made in a 6 sq km area around Bahariya in the late 1990s, in an area close where the Sahara Race will take place

SOG has recently partnered with Mike Stemple, a long distance endurance runner. We are happy to provide him with gear for his adventures. Below is a little info about Mike Stemple and why he carries SOG knife with him. We are working on a short Q&A about why he does what he does and will post it in a few days.  If you want to find more info or to follow his journey visit his blog at IAmNotAfraid.com.

SOG Story:
As an adventure runner who crosses deserts my gear choices are extremely important. We have to carry everything (except extra water & a tent) in our pack to survive a week in some of the most difficult environments on the Earth. I weigh every piece of gear, scrutinize the technical specs, and test each item for maximum effectiveness. My gear choices at best could decide how well I finish, while at worst could cost me my life. Everything I carry has to be the absolute best, my life depends on it.

That is why I carry a SOG Flash I Black TiNi. I was first exposed to SOG as a Combat Medic in the US Army Medical Corps. Being a medic requires you to cut numerous things throughout your long days and nights. Whether it was IV tubing or the top of my MRE, my SOG was indispensable gear. When I decided to become an adventure runner it was an easy choice to choose SOG as part of my “required race kit”. I chose the SOG Flash I Black TiNi for its size to weight ratio, as everything I carry has to be LIGHT! The Flash I also has a feature that is very important when you are tired at the end of the day and have to cut a 1.5 liter bottle in half to make a cooking cup for your dinner, SOG Assisted Technology™. With just one hand and a little push of my thumb outward the cryogenic heat-treated blade snaps open, ready to cut not only my dinner bottle in half but after a quick wipe from a alcohol pad I use it to slice open the ½ dozen or so blisters that form throughout the day. My SOG ranks in the top 5 pieces of required gear, just behind my shoes, cloths, hat, and sunglasses. Thanks SOG for making a great knife.

-Mike Stemple

Don’t forget Customer Appreciation Days start tomorrow at 11am – http://bit.ly/VMCAJ